A few weeks ago, I had a chance to chat with Jon Cunha, co-founder of Content Marketing Institute, about what content marketing is and how to get started.
Now, Cunham is sharing some of his secrets on how to build your own content marketing platform, which will hopefully get you started.
For those who may be wondering what Content Marketing is, it’s the process of building content marketing campaigns that are based on organic search engine optimization (SEO) techniques.
That means you want to build content that’s relevant to the audience and engage them with the right content, rather than just the best copy.
The key to creating content that is relevant and engaging is using keywords that you think are important to the target audience.
If you have a keyword that’s not a big enough factor in the keyword’s search results, you’ll get more hits for your content and will likely earn a higher conversion rate.
Content marketing isn’t about building the perfect content, but creating content with relevant keywords that will get people to click on your link and read more.
Cunham says there’s a lot of buzz around keyword optimization, especially in search engines.
But it doesn’t have to be a huge effort to get results.
Chen says you can use Google Analytics to get some insights on how your content is performing.
You can also try a simple keyword research tool like Keyword Tool.
I’ve found that these tools are a great way to dig into the content you’re writing and see how your keyword rank is performing and how people use your content.
Cen says you should also consider other marketing tools like Paid Search Ads, which is an advertising platform where you pay a small amount for an ad on your content that you can sell later.
For instance, you can charge $100 for an hour of search volume.
Cen says Paid Search is worth considering if you’re trying to get your content on the front page of Google.
Cens also says you could also consider building a paid affiliate program that would pay you for the referral links you click on.
In short, you should consider keyword optimization for every content marketing campaign.
Cin says if you want a really high conversion rate, you need to have a good keyword optimization strategy.
He says this is especially true if you have no paid advertising in place.
Content marketers who want to keep their businesses on the cutting edge are doing this right now.
Here’s a step-by-step guide to build a content marketing website with Cen’s SEO strategies:Step 1: Choose Your Keyword Search Engine