The best way to increase the value of your website is to make it cheap, according to a study published today by the National Institute for Computer and Communications Technology.
“Designers, writers, and developers often fail to think about how to make a simple website more useful and attractive,” says the study.
“By combining design, usability, and content, they can make a site more accessible and profitable.”
“In designing a web, designers must consider the use cases for each technology and the cost-effectiveness of their choices,” said lead author of the study Nils Biederman, in a press release.
“While the use case for each is different, we have seen a trend of websites being built that offer both value and accessibility in a way that would make any designer proud.”
The study found that a site built with CSS was the most popular choice of $6 in total.
The cheapest option was using an online template, which costs about $5.
But the average cost of this type of website was $3.75.
The second cheapest option came in at $1.90, followed by a simple text-only template with no design, at $0.70 per copy.
“Designers often fail the test of usability in their designs,” said NICE researcher Rui Cui.
“The most common mistake they make is trying to make the most of a free template or free template with an expensive markup.
They often focus on the low cost of the template, instead of the quality of the content, or on the ease of use of their web design.”
The authors also discovered that while the number of times people visited a site with CSS and HTML was high, the number was also limited to the first 100 visits. “
A lot of people use the free template, or they use free templates in combination with other free content, but the majority of the sites we study use free web sites.”
The authors also discovered that while the number of times people visited a site with CSS and HTML was high, the number was also limited to the first 100 visits.
“This pattern holds true for every other technology except HTML5, which is the most visited technology.
We also found that for the average price of a website, the average site built using HTML is only about $4.30, whereas the average website built using AJAX costs $8.70.”
This article originally appeared on Business Insider.